| Identifying Personality Types in your | | | | their needs and provide the answers before |
| HealthCare Management and Marketing Team | | | | they ask. This knowledge can help you focus |
| | | | your market plan for the customer andcan give |
| Personality types and the ability of | | | | you a leading edge against your competition |
| co-workers to get along with each other are | | | | in the marketplace. |
| so important in the workplace. Even more | | | | |
| important is how marketers get along with | | | | Now, many people with certain personality |
| their customers and clients. Knowing more | | | | types and traits are drawn toward certain |
| about personality types and the attributes | | | | kinds of jobs and lifestyles. The peacock |
| that are common to those personalities can | | | | personality makes a good public relations |
| give you much insight in developing better | | | | person and they do well in marketing, sales |
| co-worker relationships within the workplace | | | | and show business. The eagle personality is |
| and customer relationships in the healthcare | | | | often the boss as they are demanding, push a |
| sales marketplace. | | | | lot, want results and are the drivers. The |
| | | | owls are CPA types, and teachers. The doves |
| Personality experts have determined that | | | | are care givers, nurses. People are drawn |
| humans exhibit 4 basic personality types and | | | | toward professions where they are comfortable |
| these can be represented or symbolized by | | | | in their personalities, those in which their |
| birds. There are several articles that Dr. | | | | personalities can rise and the individual is |
| Peter Bender, noted public speaker, has | | | | at ease. Sometimes, a person is in a position |
| published relating in great detail these | | | | in which they are uncomfortable personality |
| personality types and these works are | | | | wise. Maybe they have the dove personality |
| available on his site; | | | | and they are working with a flock of eagles. |
| | | | This condition would make life harder on the |
| The four bird symbols represent certain | | | | dove personality unless the eagles are aware |
| constant attributes and traits that are | | | | of the personality needs of the dove. Often, |
| common across these personality types. And | | | | if a person is in a position that pushes |
| people with common personality types, | | | | their personality to be something else, the |
| sometimes flock together like birds do. | | | | person will begin to shift and adjust to the |
| | | | demand. An example is a peacock personality |
| The 4 bird symbolized personality types are; | | | | who is in sales and in a very competitive and |
| | | | aggressive environment. This individual may |
| The Owl Personality: Thinker, | | | | shift towards an eagle to survive in the |
| Analytical Traits: Wants to know things, | | | | workplace and in their market place. |
| Wants accuracy, Likes lists, Numbers & | | | | |
| Statistics, Likes Details | | | | Spend some time appraising your co-workers, |
| | | | your bosses and your customers. Determine |
| The Dove Personality: Amiable, caring, | | | | where you believe they may fit into the |
| sensitive, helper, very personal, indirect | | | | personality traits model symbolized by birds. |
| communicator Traits: Wants to know why, | | | | Pay attention to their behaviors and actions |
| Becomes very personally involved, Builds | | | | and you will learn a lot about their |
| personal relationships, | | | | personalities. Give some extra thought to |
| Very supportive | | | | your relationships with these individuals and |
| | | | interact with them based on what their |
| The Peacock Personality: Expressive | | | | personality drive is. You will see a change |
| personality, Intuitive, Impulsive, Front man | | | | in how they react to you. The same goes for |
| | | | the healthcare client you are marketing. If |
| Traits: Loves social situations, parties, | | | | you are working with a manager or |
| likes appreciation, a pat on the back, Likes | | | | administrator who is an eagle and wants |
| to inspire others | | | | results, wants it his way and wants it |
| | | | yesterday, you can better plan to market this |
| The Eagle Personality: The driver, Direct, | | | | individual based on what you know about his |
| Action person, The boss, Choleric Traits: | | | | personality drive, behaviors and |
| Wants to know what, Wants to save time, Wants | | | | expectations. You can anticipate those |
| results, Needs to be in Control, Direct | | | | expectations and be ahead of your competitors |
| Communicator: Now, it is a fun thing to | | | | in succeeding. Large sales companies around |
| take a group who work together and do Dr. | | | | the world spend thousands of dollars training |
| Bender's personality quiz to determine which | | | | their marketing forces with personality |
| personality each of them have and what makes | | | | profile training to aid their representatives |
| them tick, what drives them. Discovering this | | | | in achieving greater sales and successes. |
| about your co-worker helps you to relate | | | | |
| better to that individual. In the same sense, | | | | For more information on providing personality |
| discovering what makes your customer tick and | | | | quiz testing at your organization, contact me |
| what drives them helps you to anticipate | | | | at my email address. |