| Identifying Personality Types in your HealthCare | | | | edge against your competition in the marketplace. |
| Management and Marketing Team | | | | Now, many people with certain personality types |
| Personality types and the ability of co-workers to | | | | and traits are drawn toward certain kinds of jobs |
| get along with each other are so important in the | | | | and lifestyles. The peacock personality makes a |
| workplace. Even more important is how | | | | good public relations person and they do well in |
| marketers get along with their customers and | | | | marketing, sales and show business. The eagle |
| clients. Knowing more about personality types and | | | | personality is often the boss as they are |
| the attributes that are common to those | | | | demanding, push a lot, want results and are the |
| personalities can give you much insight in | | | | drivers. The owls are CPA types, and teachers. |
| developing better co-worker relationships within | | | | The doves are care givers, nurses. People are |
| the workplace and customer relationships in the | | | | drawn toward professions where they are |
| healthcare sales marketplace. | | | | comfortable in their personalities, those in which |
| Personality experts have determined that humans | | | | their personalities can rise and the individual is at |
| exhibit 4 basic personality types and these can be | | | | ease. Sometimes, a person is in a position in which |
| represented or symbolized by birds. There are | | | | they are uncomfortable personality wise. Maybe |
| several articles that Dr. Peter Bender, noted public | | | | they have the dove personality and they are |
| speaker, has published relating in great detail these | | | | working with a flock of eagles. This condition |
| personality types and these works are available | | | | would make life harder on the dove personality |
| on his site; | | | | unless the eagles are aware of the personality |
| The four bird symbols represent certain constant | | | | needs of the dove. Often, if a person is in a |
| attributes and traits that are common across | | | | position that pushes their personality to be |
| these personality types. And people with common | | | | something else, the person will begin to shift and |
| personality types, sometimes flock together like | | | | adjust to the demand. An example is a peacock |
| birds do. | | | | personality who is in sales and in a very |
| The 4 bird symbolized personality types are; | | | | competitive and aggressive environment. This |
| The Owl Personality: Thinker, Analytical Traits: | | | | individual may shift towards an eagle to survive in |
| Wants to know things, Wants accuracy, Likes | | | | the workplace and in their market place. |
| lists, Numbers & Statistics, Likes Details | | | | Spend some time appraising your co-workers, |
| The Dove Personality: Amiable, caring, sensitive, | | | | your bosses and your customers. Determine |
| helper, very personal, indirect communicator | | | | where you believe they may fit into the |
| Traits: Wants to know why, Becomes very | | | | personality traits model symbolized by birds. Pay |
| personally involved, Builds personal relationships, | | | | attention to their behaviors and actions and you |
| Very supportive | | | | will learn a lot about their personalities. Give some |
| The Peacock Personality: Expressive personality, | | | | extra thought to your relationships with these |
| Intuitive, Impulsive, Front man | | | | individuals and interact with them based on what |
| Traits: Loves social situations, parties, likes | | | | their personality drive is. You will see a change in |
| appreciation, a pat on the back, Likes to inspire | | | | how they react to you. The same goes for the |
| others | | | | healthcare client you are marketing. If you are |
| The Eagle Personality: The driver, Direct, Action | | | | working with a manager or administrator who is |
| person, The boss, Choleric Traits: Wants to know | | | | an eagle and wants results, wants it his way and |
| what, Wants to save time, Wants results, Needs | | | | wants it yesterday, you can better plan to |
| to be in Control, Direct Communicator: Now, it is a | | | | market this individual based on what you know |
| fun thing to take a group who work together and | | | | about his personality drive, behaviors and |
| do Dr. Bender's personality quiz to determine | | | | expectations. You can anticipate those |
| which personality each of them have and what | | | | expectations and be ahead of your competitors in |
| makes them tick, what drives them. Discovering | | | | succeeding. Large sales companies around the |
| this about your co-worker helps you to relate | | | | world spend thousands of dollars training their |
| better to that individual. In the same sense, | | | | marketing forces with personality profile training |
| discovering what makes your customer tick and | | | | to aid their representatives in achieving greater |
| what drives them helps you to anticipate their | | | | sales and successes. |
| needs and provide the answers before they ask. | | | | For more information on providing personality quiz |
| This knowledge can help you focus your market | | | | testing at your organization, contact me at my |
| plan for the customer andcan give you a leading | | | | email address. |