Revenue Cycle Turnaround, Can You Go it Alone?

Copyright (c) 2008 Jim Yarsinskyeffectively implement the identified new methods
It happens. Sometimes hospital receivables goand systems.
awry, at times a lot awry! But how do receivables- Do not restrict your focus to Patient Accounting:
become out of kilter, and what is the bestAlthough patient accounting is where it all ends up,
approach in fixing your organization's receivabledo not neglect the other components of the
turnover rate?revenue cycle in performing your assessment and
Reasons for Poorly Performing Receivablesdeveloping a roadmap for change. Patient Access,
A major contributor to a slowdown in cashancillary departments, and Health Information
collections is that third party insurance companies,Management (HIM) are major players in the
Medicare, and Medicaid effectively avoid payingrevenue cycle and inefficient or ineffective
claims by requiring that invoices comply perfectlyoperations in these areas can have a significant
with their individual requirements. To furtherimpact on the management of the accounts
burden the provider, they frequently changereceivable.
those requirements.- Conduct a top-to-bottom operational review
In addition, hospitals that are in need of an A/Rincluding an analysis of billing systems, billing
turnaround may have a lack of internal controlspractices, staffing methodologies, staffing levels,
(i.e., the ability of the patient financial businessand a comprehensive accounts receivable analysis:
office to control itself), low morale, anxiety on theThis should be the first phase in improving
part of the staff, and a staff that lacks the skillrevenue cycle performances. Interview all
sets necessary to perform effectively. Often,management personnel within the business office
contributing factors are that IT systems are notand key staff members during the fact-finding
working properly, revenue cycle departments doeffort.
not collaborate, and management does not- Develop an action plan: Review the current or
provide the necessary support or guidance.most recent training program utilized by the
Considerationshospital and assess whether revisions or new
When Undertaking an A/R Turnaround If youtraining program is most appropriate..
believe that you need drastic action towards an- Communicate the vision and set goals with
immediate "turnaround", you first need to write aeveryone: Be sure you spend considerable time
game plan (and you will always know what theeducating the staff on what life will be like after
next step needs to be). This is key! The busierthe implementation. Make them part of the
you are, the more you need to plan.process by keeping them informed every step of
The next important consideration is to determinethe way. People are more wary of what they do
if you have enough resources to reach your cashnot know than what they do know.
and AR objectives. More and more, savvier PFS- Vigorously pursue the collection of all accounts
managers are hiring resources on a short-termreceivable in excess of 45 days: Efforts beyond
basis to work down backlogs. Their hospitals arethe usual will be necessary to just maintain the
willing to pay the short term costs associatedstatus quo since the change process will inevitably
with obtaining a trained person for the time periodresult in some productivity loss in the short term
required rather than obligate themselves to costsduring the transition period. Have your collectors
of employing a full-time permanent employee.work a couple of "prime-time" evening hours a
Interim staff can be an excellent solution toweek, give staff incentives to improve their
resolve bottlenecks and backlogs. This approachproductivity, and reassign work responsibilities to
can be very cost-effective if the interim staff isachieve optimal results.
dedicated, capable, and dependable. Another- Reduce denials: Another main focus area in any
approach used by many health care providers isturnaround program should be implementation of
to outsource portions of it s accounts receivablesan effective denials management program. Many
to an outside vendor specializing in health carehealthcare financial managers do not have a good
receivables and collections. A/R outsourcing hasunderstanding as to the reasons for their
become more common in healthcare as hospitalspayment denials. You will need to have specific
seek ways to improve their operationalpolicy and procedures surrounding the handling of
performance. Using a specialized medical billing andpre-certification and authorization denials. More
collection service is often effective, but does notsignificantly, a monitoring process will be required
always guarantee proper, timely payment. Goodto track the causes on an ongoing basis and
planning is crucial before starting an outsourcecontinually take steps to eliminate them.
arrangement. This approach can fail horribly if- Eliminate all billing backlogs: Identify those
proper consideration is not given to the keyaccounts within the accounts receivable that have
issues, system interfaces are not adequatelylow probability of collection. Either allowance these
established, or a long term game plan is notaccounts or outsource them to a vendor capable
integrated into the process..of making an effective final collection effort. If
Enlisting the assistance of a revenue cycleyou believe that adequate internal resources are,
consultant is another consideration in that most ofor can be made, available, organize the accounts
these individuals are seasoned and have noto be worked in descending balance order, offer
agenda or bias that may affect theovertime if needed, and implement a
decision-making process. As a result, they makeconcentrated follow-up effort. If internal resources
the necessary decisions regardless of theare not available consider hiring well-trained interim
popularity of those decisions or the politicalstaff to work on backlogs while the permanent
implications. Revenue cycle consultants can assiststaff concentrates on maintaining current
hospital management to re-engineer ineffectiveaccounts and implementing system, procedural,
workflows, procedures, and processes whileprotocol, and workflow changes. Contracting with
spending considerable time in training the staff.a good temp agency lets revenue cycle
These individuals concentrate on managingdepartments staff up only when they need extra
operational aspects relating to change withouthelp, holding down costs. Also, in some cases, it is
becoming unnecessarily wrapped-up in the internala good idea to bring in a temp when a permanent
battles that can often sidetrack turnaroundspot opens as a way to audition a candidate. More
efforts.and more hospital patient accounting departments
Beginning a Turnaround Projectare incorporating temp workers in long-term plans,
Should you attempt an A/R turnaround withoutwhereas 10-15 years ago they used temps just
any outside interim assistance? If the goal is toto fill occasional holes.
create an environment conducive to change asAchieving Success
opposed to struggling with the barriers that likelyAs hospitals deal with the ever changing financial
contributed to the receivable problems in the firstenvironment, the billing and collections operations is
place, the answer is clearly that, at a minimum,one of the most crucial aspects of managing a
this approach should be given serioushealthcare business. Cash-starved health systems
consideration. Another important consideration isare generally the victim of a declining A/R
whether the internal management team has theturnover rate and a deteriorating A/R aging
necessary time to devote to turning around theschedule.
patient financial services department quickly whileTurning around a troubled revenue cycle is no
operating their day-to-day business at the sameeasy feat. Most hospitals first need to determine
time. More and more, in-the-know health careprecisely what is wrong with the infrastructure of
financial managers around the country are gettingtheir revenue cycle, and then construct a
their business offices in shape by bringing inworkplan that will achieve the necessary changes
interim outside help.while maintaining cash flow in the interim.
Regardless of whether you choose to bring onWhichever road you decide to take during a
board outside assistance, there are some basicPatient Accounting turnaround attempt,
guidelines to follow in affecting an accountsremember that proper planning and allocating the
receivable turnaround:right resources to produce maximum
- Create a sense of urgency to everyone thatperformance are the keys to any successful A/R
business as usual must change: Once you decideturnaround effort.
to go forward, you have to be determined to