Deciding Your Company's Future

I recently wrote an article called "Deciding yourYour strategy is based on goals and your
own future". I wrote it with individuals in mind. It iscompany takes action toward those goals. By
about choosing to be in control of your routinedoing this with your healthcare strategy, you are
and accepting responsibility for your outcomes. Indeciding your company's future. By not doing
other words, whether you are succeeding or not,anything, you are also deciding your company's
if you don't take action, you are deciding thefuture.
outcome.The article I wrote on the individual level is the
When it comes to employee health, there aresame principle. Not only does it ring true, but it
many options that allow your company to savealso comes together when those individuals are
money and improve how your insurance planyour employees. They have goals. Some of their
works for you. The most important option is thegoals are centered in their roles on your team,
first choice. The first choice has to be to takewhile others are centered in their personal lives.
action.The fact remains, that all of the goals, no matter
By acting and putting a plan in place, you arewhere they are centered always affect all areas
deciding your company's future. By not acting,of the person's life. As your employees set goals,
you too are deciding your company's future.they run into challenges. These challenges are a
It is that simple. What is your vision? What dowide variety of things that make it more difficult
you want your company to look like in theto keep going.
future? All you need to do is set goals and takeThis brings us back to our original principle. If a
steps that are in line with those goals. There areperson wants to be successful, they have to set
many aspects to the employee health andgoals and do things that are in line with those
wellness plans once you get things moving, butgoals. Just like a company, if they do things that
the simplest choice of all has to take place first.are not going to help those goals become reality,
That choice is to take action. If you don't takethey are not going to succeed. Both companies
action, what happens?and individuals can choose how successful they
Think about it in terms of revenue or marketwant to be. They can blame failures on outside
share. If your company has a goal to increase thisfactors and continue to struggle with them or
year's revenue and market share over last years-they can take ownership and do what it takes to
and why wouldn't you?-you have to take stepsreach goals. Either way, your employees are
that support these goals. If you do not takedeciding their own future.
steps that are in line you will not succeed. YouOne of the best results that comes out of a
wouldn't quit half-way through the year and saywellness program is the support of goals. When
"Well, I guess we just can't generate any moregoals are supported they become much more
revenue". Your company wouldn't give up and sayrealistic. A company full of employees that is
"Our competitors are just too good for us tosetting and reaching goals is a successful
increase market share". If you did this you wouldcompany. This is true by definition, but it goes
be saying that your company is not in control ofbeyond the black and white. In fact, it goes back
your revenue or market share. If that is theto the concept of goals affecting all areas of
case, your company is not going to be aroundemployees' lives. Goals, drive and success carry
very long. If it is, it will be very lucky.over. If there is success in one area, there will be
Luck is actually a word I have head companiessuccess in another. Companies that take action to
use when talking about healthcare costs. "We gotsupport employees and their goals are successful
lucky this year and had a smaller increase", orcompanies. In other words, they are deciding their
"We had some bad luck this year" are just a fewown future.
of the responses I've heard to healthcare failures.From business goals, systems within the business
When I say healthcare failure, I am referring toand all the way down to each employee's
the failure of a company to take action. Or aspersonal goals, the process remains the same.
we've discussed to this point, deciding theirSetting goals, taking action toward those goals
company's future. In these cases, their future isand maintaining the ownership of the outcomes is
ever-rising healthcare costs.the process on all levels. When your company
I highly doubt that a successful company woulddoes this in all areas you will be successful.
use the word luck to describe their success. OnHealthcare is no different. When your company
the other side of success is failure and I don'tsets goals, takes action that is in line with those
think they would blame poor sales. They maygoals, you are deciding the future. It's that simple.
blame it on a bad economy or other externalIf you want to save money on healthcare, you
factors, but that's another issue altogether.need to set goals as a company to improve
The point is, healthcare costs are controllable.employee health. As you continue to reach these
We've talked about it many times and willgoals, you will see success in savings. More
continue to do so as long as it remains true.importantly you will be deciding your company's
Healthcare, just like other systems in yourfuture. If you do nothing you are also deciding
business can be managed with proactive strategy.your company's future.