| If Philips was not Dutch but founded in Germany | | | | - 72 billion euros sales revenue |
| would it than have been called Siemens? | | | | - presence in 190 countries |
| Philips has changed radically over the last decades. | | | | - net income: around 4 billion euros. |
| From a dedicated supplier of consumer | | | | This is obviously not enough to financially value |
| electronics, the company is now focused on | | | | both companies, but only to give an impression. |
| healthcare. Although not only on healthcare, | | | | For the architectural characteristics there is much |
| consumer electronic still is a prominent division. But | | | | more information needed and available. But for a |
| this division is cyclical and therefore problematic. | | | | first acquaintance the type of markets is |
| By selling its television-branch in the US it searches | | | | important. |
| for a more profound change. Lightning is another | | | | Philips is much more focused on retail and |
| division that is traditionally uniquely Philips. | | | | consumer markets, where Siemens has a much |
| Siemens has never had its own lightning division | | | | more industrial and wholesale or infrastructural |
| but acquired one, by the time a growing | | | | focus. Both offer healthcare solutions, but |
| competitor of Philips: Osram. | | | | siemens' clients are the hospitals, Philips is focused |
| The three musketeers of Philips (healthcare, | | | | on getting hospital solutions to the patients home. |
| lightning and consumer products or positioned as: | | | | Than the history of either company; who was the |
| "lifestyle") resemble slightly that of Siemens: | | | | founder. |
| - Healthcare, Energy and Industry. | | | | Siemens founder was Werner von Siemens who |
| But a more closer look will show the real | | | | (co) founded a telegraph company 161 years ago |
| differences. | | | | in 1847. Werners' personal characteristics are still |
| Philips' main profile (2007 annual report): | | | | mentioned in the annual reports as an example: |
| - 128,000 employees | | | | innovation, international focus and a keen sense of |
| - 27 billion euros sales revenue | | | | responsibility. |
| - presence in 60 countries | | | | The Philips founder, was Anthony Philips who |
| - net income: around 4 billion euros (357 million | | | | co-founded the Philips Electronics company in 1891 |
| euros Q3 2008). | | | | with the light-bulb as the first product. |
| Siemens' main Profile (2007 annual report): | | | | H.J.B. |
| - 400,000 employees | | | | |