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Royal Philips - On the Road to Monarch of Medical Equipment

Nearly a decade ago, Royal Philips
Electronics of the Netherlands fathered theIn its drive to become King of the Medical
Philips Healthcare Services group and appearsEquipment industry, Philips Healthcare
determined that their "crowned prince" willServices has obtained 6 businesses since its
soon become King of the medical equipmentinception in 1998. Every single one of the
industry. Apparently, this move was insix has expanded Philips' offerings to
response to GE Medical Systems�include a total of ten medical imaging
announcement that it planned on becoming kingmodalities, from CT to MRI to x-ray, along
itself of the ultrasound industry before thewith defibrillation and cardiac monitoring
year 2000. Not to be outdone, Philips fromequipment as well as image and information
the beginning year began an acquisitionmanagement  solutions.
frenzy so they could expand its subsidiary's
product portfolio well beyond its initialSo, has Philips arrived at the royal industry
product line, which began in 1918 withcastle yet? Some believe so. As a matter of
medical  x-ray  tubes.fact, prior to the last two acquisitions,
Palo Alto's "growth consulting" company Frost
Concluding Philips Healthcare Services& Sullivan seemed to think so. In 2004 Frost
beginning year, Philips Electronics added& Sullivan told everyone they were awarding
digital ultrasound systems to PHS's portfolioPhilips FIVE awards for "technology and
by acquiring ATL Ultrasound of Washington.services innovation and industry leadership".
Only 2 years later, in late 2000, PhilipsPhilips was honored for making distinguished
expanded into nuclear medicine by absorbingcontributions to the cardiac resuscitation
ADAC  Laboratories  of  California.and medical imaging industries and for
providing leadership in these market
In 2001 was a watershed year as Philipssegments.
shifted into high gear by bringing on two
more businesses and their product lines -Was Frost & Sullivan just looking for a spot
Agilent and Marconi Medical. By procuringat the royal court or were these legitimate
Agilent Technologies' Healthcare Solutionskudos? Probably the later. F&S conducted
Group of Massachusetts, Philips shot past GEinterviews with many market players along
Medical as the leader of the ultrasoundwith their customers and suppliers, and
sector. Philips absorbed Agilent's expertisereportedly did extensive research into the
in the areas of diagnostic cardiology,medical  equipment  technology  field.
automated defibrillators, patient monitoring,
and  point  of  care  diagnostic  systems.One of the five awards included the
regent-like titles of "Medical Imaging
Marconi Medical Systems of Ohio, formerlyCompany of the Year", "New Care Setting of
Picker International, was already a huge partthe Year", and "Medical Imaging Technology of
in its own right among gigantinc global CTthe Year". The other 2 were for Technology
suppliers. With Marconi, Philips gainedLeadership and Services Innovation
cutting-edge multi-slice CT technology alongLeadership.
with cardiology, oncology and PET/CT imaging
applications. These two acquisitions in oneThe response of Jouko Karvinen, president of
year landed Philips in the top three for allPhilips Medical Systems, to the what he
of the medical equipment industry along withrecieved sounded like the exact same of an
giants Siemens and GE Medical - some say asindustry coronation speech. He stated, "We
number  2.proudly recieve the Frost & Sullivan Awards
as an independent validation of Philips
In 2005, the expansion kept going as Philipsbusiness and technology leadership. These 5
bought Stentor, Inc. of California, providerawards are more indicators that Philips
best-in-class picture archiving andcontinues to set the industry standard for
communications systems (PACS). This movedeveloping innovative products that help
allowed Philips to aid its clientstreat  patients  and  save  lives."
successfully control the many amounts of
imaging data created by its medical scanners.Royal  Philips.  Long  live  the  King!
Then, the following year, the expansion
continued as Philips adopted Witt BiomedicalNOTE:Use of this article requires links to be
Corporation, the biggest independent supplierintact.
of Cath Lab monitoring and reporting systems.



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