| After the telecom thunder and the retail
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| | 'influentials' - the big Indian
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| rush in India, Healthcare seems to be the
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| | conglomerates investing big money in
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| next biggest bet for everyone. With
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| | healthcare, are making the sector
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| promises of many billions of Indian
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| | impossible to ignore.
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| Rupees, large diversified conglomerates
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| | So, the healthcare sector will grow at a
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| such as Reliance, Birlas, Tatas are all
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| | frenetic pace - Quod Erat Demonstrandum!.
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| betting their money in the Indian
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| | Coming to the need for good
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| healthcare delivery space. As has been
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| | communications companies in this field
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| with other high growth sectors in India
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| | and why they will grow is as self-evident
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| that witnessed a rapid meteoric rise,
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| | as it is when we see the tree in a good
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| those who don't jump into the bandwagon
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| | seed after adding in the factors of the
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| quickly are likely to miss the speeding
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| | right conditions, right nutrients and a
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| bus completely. Industry experts promise
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| | little luck.
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| that among other businesses which will
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| | This need for specialized communications
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| ride the crest of this healthcare
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| | in the healthcare field is particularly
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| delivery boom will be the erstwhile
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| | important in a country with a tropical
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| non-starter business of healthcare
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| | climate profile as in India. Sadly the
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| communications.
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| | climate makes India a breeding ground for
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| Many communication giants who were early
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| | diseases. Therefore, as much as we don't
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| starters in healthcare communications
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| | want it to happen, there will be many
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| (having started two to three years ago)
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| | manifestations of many diseases(a few of
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| in India had to face the embarrassing
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| | them which have even been eradicated from
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| ignominy of their businesses not taking
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| | the rest of the world!)
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| off despite repeated attempts at
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| | Secondly, we live in a country where
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| survival. Some continue to struggle, but
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| | traditionally we have been taught not to
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| on the whole, it would be safe to say
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| | question the medical professional; where
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| that most have been decimated by being
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| | a question by the traditional patient may
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| ahead of their time. Some continue to
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| | even border on being branded as a taboo.
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| adorn the garb of existing as healthcare
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| | The need for educating the huge and
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| communications agencies on the face of
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| | myriad Indian population in many ways
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| it, but beneath the surface their
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| | will be an imperative difficult to
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| survival instincts have taken the better
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| | ignore.
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| of them and they are doing all but
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| | Then, the very nature of India's
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| healthcare communications while waiting
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| | diversity calls for an effective
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| for the elusive critical mass of clients.
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| | communications scenario. Last known to
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| But today, after the many months of
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| | have 1652 dialects of which 24 languages
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| vacillation and intemperate behaviour,
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| | are spoken by over a million people, a
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| the healthcare sector are finally going
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| | mosaic made of thousands of cultural
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| to go the way of the 'boom' sectors. But
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| | nuances that necessitate an intricate
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| before entering this field do not forget
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| | understanding of regional needs before
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| to read the warning sign which proclaims,
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| | communications can be effective. Also,
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| "Enter at your own risk. Blink and the
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| | healthcare is an area of special interest
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| race will be over".
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| | and communicating the needs, dispelling
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| Today's signs that show the glimpse of a
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| | the myths and clearing the misconceptions
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| different tomorrow. Lets take a look at
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| | in this field will assume sigificant
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| the signs - Reuters has projected 2007 to
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| | proportions.
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| have the highest year-on-year earnings
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| | The barometer signs all indicate towards
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| growth, medical tourism has grown
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| | a high growth in the healthcare
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| ten-fold from 2000 to have over 1,00,000
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| | communications space, and those who have
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| medical tourists touching the shores of
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| | an advantage of local knowledge,
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| India, private equity funding is finding
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| | understanding of healthcare and efficacy
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| its way into the healthcare sector,
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| | of implementation, will benefit
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| healthcare insurance has also taken off
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| | enormously by riding the current
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| and finally the clincher probably is the
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| | healthcare crest.
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| coming together of the tipping point
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|
