| Contact management systems allow you to
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| | and client Conversation percentages
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| track which marketing techniques are
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| | Number leads to number of clients
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| working and which aren't. With an
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| | Revenue per lead Revenue per client
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| effective contact management system in
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| | To get the most benefit from a contact
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| place you can see at a glance how much
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| | management system you have to be
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| time you are spending with leads and from
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| | disciplined. You need to consistently
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| which sources you are getting the best
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| | record how much time you spend on each
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| leads.
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| | lead and client over a period of time. If
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| A contact management system is like a
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| | you update your contact management system
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| mini Profit and Loss Statement. In it
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| | every month you should be able to keep on
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| you track your activities and results for
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| | top of what is happening.
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| different marketing channels: referral
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| | Bottom Line on Contact Management Systems
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| marketing, seminars, direct mail, joint
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| | Contact management systems provide a
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| ventures, etc... For each lead source you
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| | wealth of information. By recording data
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| should track the following type of
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| | related to your lead and client
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| information:
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| | generation you can track what you are
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| How much time you spent How much money
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| | doing, what is working, what's not and
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| you spent How many paying clients it
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| | then make sound marketing decisions.
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| brought in How much revenue was
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| | Using a contact management system gives
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| generated
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| | you the confidence you need to dump the
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| From this type of information your
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| | things that aren't working and
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| contact management system can calculate:
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| | concentrate your time and money on those
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| How much time it costs to acquire a lead
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| | that are.
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| and client The dollar cost per lead and
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| | Copyright MMI-MMVII, Computer Consulting
|
| client The total cost involved per lead
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| | 101. All Worldwide Rights Reserved.
|
